Cost Effective Small Business Marketing Strategies and Tips – Part Four
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test your ads by including codes so you know which ones are most effective. Narrow your ads to the most effective papers by contrasting ads and gauging the differences.
–Send in good artwork and confirm with the production department that your Ad will print well.
–I like to run smaller ads in different sections with tracking codes to determine your best as placement.
–I like the Classified Section Ads because this is where serious buyers go.
–Always point to a specific Sales Page on your website which is designed around the Ad you place.
–Always ask about volume discounts and reduced ad rates when testing the paper’s effectiveness. Everything in Advertising is negotiable!
–Offer something for FREE (Bold it & Capitalize it).
–Use a Graphic or Logo to increase the effectiveness of your ad by 30%.
–Repeat your message
