Cost Effective Small Business Marketing Strategies and Tips – Part Four
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three times in a small area by using a Logo, Headline and Copy that relate.
–If you advertise on the TV, using one frame from the TV ad can increase the print ad’s effectiveness by 40%.
–A good ad can make good circulars and help brand your name / product.
–Newspaper advertising requires consistency to get any traction or ROI but make sure it is working for you before committing to a long run.
Magazines
I like Magazine advertising as it is Regional and National in scope and you can target your audience effectively. I like to test classified ads in different Magazines to see what works then I consider Display ads (and keep the classified ad).
–Magazines lend credibility
–You can use your Ad effectively in a Circular or other company medium. Always say, “As Seen in Entrepreneur Magazine (insert the magazine the ad appeared in).”
