Cost Effective Small Business Marketing Strategies and Tips – Part Four
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TV per day, with the average viewer watching 41/2 hours per day. With Cable, you can cost effectively target an audience.
–TV is a great set up for your Sales Page on your Website.
–Avoid prime time and take advantage of fringe time. Consider a media buying service to really save on your ad times; they often buy unsold TV time for pennies on the dollar.
–Consider hiring an inbound telemarketing cal center to take the calls off your ads, no matter the hour of the day. If you use a different phone number from channel to channel or ad to ad, you can easily track them.
–Direct Response TV can offer your prospects the entire sales process. This is a powerful system! Some direct Response advertising can be bought on a per inquiry or sales basis, taking a lot of risk out of your capital outlay.
–The TV station can provide all the Production
