Cost Effective Small Business Marketing Strategies and Tips – Part Three
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Cost Effective Small Business Marketing Strategies and Tips – Part Three
In this Part 3 article on Small Business Marketing, I am going to explore Marketing Research and Target Marketing. Both are very important in marketing your small business, and the quality of the market research process will define your targeted marketing. See my previous article for information on Marketing Methods and Strategies.
MARKETING RESEARCH
Questions to Ask:
– Is a combination of goods and services a better, more competitive offering for the market than just a product or service?
– What is your advantage? Price? Superior Product or Service? Timing? Barriers to entry?
– What should you emphasize? Quality, Selection, Location, Service, Your Expert Status or the History of the business?
– Can you effectively compete?
– Define your Competition. What’s their Edge?
– Who are your best customers? Why?
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