Cost Effective Small Business Marketing Strategies and Tips – Part Three
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wait for your follow up phone call, have a website address with an exclusive offer that points to a well crafted Sales Web Page (see my Online Marketing Article for more details).
– Sign your name in Blue color, along with the P.S. The Reader will read the P.S. first so put some thought into it.
– State your offering’s benefits to the specific prospect without really saying what it is. This will drive the prospect to check out your Sales web page.
– Include a short Customer Testimonial with the Customer’s contact info. Let your current Customers do the selling for you!
– The numbers: Mass Mailings are deemed successful with a 1-2% Response Rate. If a personal letter is done right, a 10-20% sales rate (not Response Rate!) can be achieved!
* If you do Mass Mailings, a Personal Letter as stage 2 to your responses can be highly effective as well!
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