Cost Effective Small Business Marketing Strategies and Tips – Part Three
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– If targeting businesses, ALWAYS send you letter to the President and then follow up with a phone call after you sent a hand written note two days later. Two things will happen, you have his/her attention, and your initial call will be routed to the right decision maker in the company.
– Remember, letters are all about psychology so keep the emotional sale in mind when preparing the letter.
Note: A lot of these methods and strategies described under “Letters” can be applied to many different marketing tools – use them!
Telemarketing: I am not a huge fan of cold calls (and this coming from someone who built initial sales and companies on cold calling). Now, a professional telephone campaign linked to a mailing of some sort
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