Cost Effective Small Business Marketing Strategies and Tips – Part Three
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competitive advantage and edge, market share” and so forth.
– Remember, an Objection is a faster way to a yes. Address an Objection adequately; you are one objection closer to the sale (typically 3 objection average per sale).
– Keep it simple: Contact, Warm Up, Present, Answer Questions/Address Objections and Close (try to close twice before your final close).
– Ask the prospect questions and clearly understand his or her issues/problems so you can provide a solution.
– When you close and ask for the sale, always state the benefits prior.
– A close doesn’t have to be a sale. It could be you ask for the sale and the prospect isn’t convinced. Do not destroy your sales opportunity by trying over and over for a final close. Rather, set up an Appointment and send follow up information and a Sales Webpage link. Stay in front of the prospect (I am
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