Cost Effective Small Business Marketing Strategies and Tips – Part Three
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a brochure is more detailed and longer. I am not a big fan of any of these business promotion mediums, unless they are used in a well thought out, targeted system. Here are some tips to draw clarity on what I mean:
Fliers & Circulars:
– If you need to distribute a large volume, in conjunction (as a follow on) with a Mass Mailing, use Circulars.
– Gets Instant action if implemented correctly.
– Clear Offer
– Urgency
– Straight to the Point
– Instruct Prospect what to do Next
– Clearly Ties in to a Previously Established Identity
– Content is very important, as well as, Process.
* Factual/Explain
* Inform
* Sell
– Help a Prospect visualize your Content with a Picture
– Use Headlines & Bullet Points
* List the greatest benefits for the particular audience
– Test out your
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