Cost Effective Small Business Marketing Strategies and Tips – Part Three

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customer location placement, I like a Flier. Brochures are great for in-house advertising; give to existing clients with a referral section; perfect to use online in combination with Website Marketing. I like all my referral sources to have a replenishable stack of brochures that contain a referral section. Also if you don’t make a sale, send a few brochures and ask the prospect to give out for a referral fee (and to stay in front of the prospect).

– The best use of brochures in my opinion is online and as a PDF product, as well as, a Video and/or Power Point product.
– Color is good. It increases your retention rate by over 50% and affects the buying attitude by 40%.
– A brochure that costs a to produce can have 8 pages, so use them wisely. Tell a story, build credibility, make it personal and keep a professional, clean look.
– If you have

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