Cost Effective Small Business Marketing Strategies and Tips – Part Three
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products that change rapidly, consider using a pocket brochure for product update inserts. Great for price lists too!
– Customer testimonials are a must.
– Have the brochure point to specific web sales pages for more information.
– Call for Action in your brochure. Direct the prospect.
– A low cost way of producing a brochure is having a magazine, which you advertise in or publish in, produce the ads / story as a brochure for you.
– A great combination if money is a premium (it always is with a small business, isn’t it?) is to run small print ads in many publications which point to a FREE Brochure, which could be an Online Brochure. Give people a reason to request the FREE Brochure.
– You can personalize a Brochure Request by including a handwritten sticky note on it (this can be done digitally as well).
– Be sure to follow up with
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