Cost Effective Small Business Marketing Strategies and Tips – Part Three
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Sales Page
– Consider putting your phone number
– Read the other ads in your advertising section and write an ad that contrasts
– A great way to sell a Book, offer a FREE E-book or Article
– Use Facts in the AD
– Create momentum and call the reader to Act
– Accentuate benefits
– Classified Ads are short and sweet but you need quality of message. Start with a bigger AD and cut it down to the lines you need for the small Ad. You need very tight copy. Study competitors Ads to spark ideas and angles.
– I am not a fan of online classifieds. I think they get lost on the websites which they are displayed. For this reason, I recommend Print. If you find a Classified Online Forum or Service or Directory you like, the downside is you have to resubmit the Ad daily to keep visibility.
– Offer something FREE!
Gift Certificates:
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