Cost Effective Small Business Marketing Strategies and Tips – Part Three
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pedestrian, for that person to pause. Then a sign and/or merchandise in the window has a chance of pulling that prospect in to your business. Better yet, put your best priced merchandise outside your door. It can cause an impulse buy and/or create an invitation to visit your business.
– Promote Cross Selling Opportunities
Use Brochures, Biz Cards, Gift Certificate and Coupon Displays with your signage. At the very least, a non-buying prospect can leave with something, if not a Gift Certificate. This creates great viral based, inexpensive advertising.
– Remember, Ads can become a sign – just blow it up!
– Use point of purchase signs to get the instant gratification sale.
– Check out your competition and see what they successfully use.
Free Bulletin Boards: Depends on your type of business. For instance, if you deliver pizza to a college,
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