Cost Effective Small Business Marketing Strategies and Tips – Part Three
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then Bulletin Boards can be your best advertising. Bulletin Boards are very time consuming as you need to check the board and refresh your offering at least twice per week. Hire a part time student to manage your Bulletin Boards so you can spend your time more wisely.
– Everywhere has a Bulletin Board. Try to choose those that are well maintained (so you remain visible) and have the right prospect traffic.
– You can use your Circulars to post on the Bulletin Boards. Always have precut strips or peel offs for prospects to take your information with them.
Yellow Pages: One question: Why? Print Yellow Pages are expensive, and in the Internet world, hold much less influence and utility. If you feel that you must advertise in the Yellow Pages, put tracking devices on the Ad so you can measure its effectiveness. Moreover, one Ad may not do it as people may
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