Cost Effective Small Business Marketing Strategies and Tips – Part Three
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search in more than one category to find you.
– Is the answer online Yellow Pages? No! Consider Google Local with Google Maps verses using the online Yellow Pages.
– The largest Ad wins in Print Advertising. So, instead of paying the extra bucks for one large Ad on a page put two smaller ones to prevent being overshadowed by a large ad
– Color pays. Spend the extra bucks for it.
– Offer something for FREE
– Make your AD personal – address that person looking at your Ad
Use the Power of Desktop Publishing: Learn to use graphic design software and design your own logo, brochures, circulars, ads, business cards for a fraction of the cost. Take a class on the software you will be using so you can create professional looking materials. Then you can always hire a pro to clean up your designs. There is no need to spend thousands of dollars on
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