Cost Effective Small Business Marketing Strategies and Tips – Part Three
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search as Focus Groups and provide invaluable Marketing Research. Determine your Marketing Appeals or your customers’ hot buttons.
At the conclusion of your initial Marketing Research, ask yourself:
– What customer needs, wants and niches translate into “x” amount of profitability?
– What improvements are needed for your biz?
– How can your competitors hinder your growth?
– How can you lose current customers?
– What measures need to be taken to ensure your Products and Services don’t become obsolete?
– What changing Trends affect your business?
– Who do you need to advise you about running your business? Spark new ideas?
Remember: The Quality and Source of your Marketing Information define the efficacy of your Research. You need High Quality and Reliable Information, and these two variables are the key to your future
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