Cost Effective Small Business Marketing Strategies and Tips – Part Three

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success.

TARGETED MARKETING

Targeted Marketing doesn’t have to be expensive, rather, it is the focused and personalized nature of inexpensive Targeted Marketing which make it worth considering. Some examples include:

– Email: Opt In
– Online Boards and Groups
– Free Offline & Online Ads
– Increase response rates with Toll Free Numbers
– Newsletters
– 900 Numbers
– Inexpensive Regional Magazine Editions: great credibility builder!
– Newspapers offer low-cost targeted geographic zones and neighborhoods.
– TV Ads are much cheaper and targeted now.
– Home Shopping Networks can be highly targeted and great to advertise around.
– Cell phone text messaging: Opt In only!
– Video Brochure: the paper brochure is a harder sell now days. Bring your Business, Products and Services alive with Video

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