Cost Effective Small Business Marketing Strategies and Tips – Part Three
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and/or Audio.
– Look at targeted media like airplanes, airports, taxis, buses, checkout counters, restrooms, banks, etc.
– Marketing messages on a Telephone “Hold” Session.
– Use low cost special effects to appear to have a bigger look on TV advertising.
Targeted Marketing Methods
Canvassing/Cold Calling: I am not a huge fan of Canvassing or Cold Calling but it can be effective/required in the early stages of your business, especially when money is tight. You can enhance your method by:
– Putting out flyers/mailings prior to initiating contact
– Go to Networking Events (i.e. Chamber of Commerce or a Professional Network Group) as a Guest of a member for free and make it count.
– Be direct; look people in the eye; and most importantly, offer value. Never hesitate to respectfully ask for the sale.
– Free Demonstration, a
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