Cost Effective Small Business Marketing Strategies and Tips – Part Three
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Sample or leaving a Product behind for free use can be very effective, if your product is highly effective and can sell itself.
– Try to quickly qualify the prospect and always ask for a Referral regardless if a sale was made.
– Look for ways to reference another mutual relationship to warm up a cold prospect
– Make the prospective customer feel important
– Educate your prospects; empower them and they will buy from you
– Identify your unique benefits and advantages, giving the prospect a great reason to buy
– Do your homework prior to contact and tailor your presentation for a particular prospect
– Mention your current customers, show testimonials and talk about your past successes.
– Show pride in your product/service offering
– Know the prospect will buy from you and always try to close at different points in your
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