Cost Effective Small Business Marketing Strategies and Tips – Part Three
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your contact; a sale is eminent, provided the prospect is qualified.
– Letters are an easy, cost-effective way to stay in contact with customers whether you make a sale or not.
– Personalize it: Address to a particular person, hand sign it and write a personal P.S. by hand. You can even follow a sales letter with a hand written note in a second mailing before or after a follow up phone call. This can be very effective!
– Your letters should not ask the prospect to respond. Rather, it will tell the prospect when you will call to set up an appointment and/or answer questions leading to a sale. Either way, on the phone call, Always ask for the sale.
– Stick with just a short letter. No other enclosures. You have a better chance to be read. You can always email (save postage) a brochure once you have retained the interest.
– If the prospect cannot
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