Designing for Accessibility
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Most writers are paid by the word. Skilled copywriters are taught “The more you tell, the more you sell”. So the best writers you can hire will give you long essays, covering every angle and objection, so that your website can convert the maximum number of visitors.
So: what’s the problem?
* Too many words are bad. People read from screens slower than they do from paper. Text on screens needs to be bigger than text on paper in order to be legible. Screens are generally smaller than paper. All these, taken together, means that a computer screen is a somewhat inefficient way to acquire information! Hardly anybody will read all the stuff your writer has written.
* Too many thoughts are bad. Generally, visitors to your site are not reading literature. They’re trying to find some piece of
