Designing for Accessibility
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information, probably to help them to take a decision. If they can’t see right away that the page tells them what they need to know, they’ll look for another page.
Search engines think the same way! If they read your page, and can figure out what the page is about, then they’ll be able to recommend it. If the page rambles from one thought to the next, the search engine will never understand what the page is saying, so won’t ever show it.
How can you check?
* Look at every page in your website. Can you write a 50-word summary of the page? Can you write a 10-word title?
* Use Webtool to find out what search engines think your website is about.
* Monitor whether your visitors prefer to read from the screen, or print your pages to paper.
Not saying enough.
