Direct Marketing Products With Value
it is like any other product that begins to depreciate. Having a lifetime warranty on an electronic device would definitely affect our decision to purchase. Likewise an educational product, or financial service that absorbs changes without adding expense to the user, satisfies the demand for true and lasting value.
Finally we have to know if it works. Catchy slogans and entertaining advertisements aside, people need to hear from other people what they can expect. All the scientific evidence in the world isn’t going to convince me to buy some wonder tonic if my neighbor is telling me it gave him gas.
Try It! You’ll Like It!
People trust people that aren’t trying to sell them something. The individual giving the testimony doesn’t gain a thing by convincing someone else to buy. TV has lost most of its credibility when it comes to
