Direct Sales Tips: What Do Women Want?

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Direct Sales Tips: What Do Women Want?

Surely you’ve noticed. Go to any company recruiting or training event or attend any national convention and without a doubt, you will see… women are the driving force behind the direct selling industry.

Now before anyone gets uncomfortable or moves on to the next article, let us recognize that men, without question, have and will continue to play a significant role in the growth of the industry. Men bring a much-needed perspective to both the corporate and field level. But the truth is that if your organization mirrors the national statistics put out by the DSA, more than 70% of your distributors are women.

Why is that? First and foremost, women are natural networkers, nurturers, and jugglers. They are driven by an “inclusive vision” that represents a better life for themselves, their families, their companies and the people

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