Direct Sales Tips: What Do Women Want?
within their organizations. Studies conducted by the Direct Selling Women’s Association found that above all, women are drawn to direct selling because it enables them to wear the many hats of individual, mother, wife, leader, friend and successful business person without giving up their most prized possession – their freedom!
Notice that it is not the promise of “big money” or the hype of long-term residual income that brings them “in mass.” Rather it is because a direct selling career meets their very real needs, right now, in a personally significant way that draws them to this industry. In short, direct selling offers a viable and lucrative alternative that enables women to fulfill their roles, grow as individuals and create financial stability for themselves and their families.
Now, more than any time in history, women are putting their
