Direct Sales Tips: What Do Women Want?

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high-powered careers on the back burner and choosing to stay at home with their children. Sadly, this loss of a second income creates a heavy financial burden on most households. In fact, it has been said that 80% of all home foreclosures could have been avoided with just 0 per month in additional income – a benefit easily enjoyed by even a part-time direct seller.

Why is this important to you as a leader? Because, according to the US Census Bureau 2000 statistics, there are over 144 million women here in the United States, of which, only 8 million are in direct selling. We have not yet begun to scratch the surface of possibility! We need to pose a “collective question” and ask ourselves how we can engage more women in the magic of this industry!

The DSWA is so intrigued by this vision that they have set as a primary objective to see that

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