Direct Sales Tips: What Do Women Want?
are some places you can start.
1. Read Faith Popcorn’s book, EVEolution. Never before has anyone so clearly and expertly shown us inside a woman’s heart and mind. Every chapter is filled with suggestions and insights that can revolutionize your approach to sales and recruiting.
2. Ask more questions. It may be a mystery to you, but it is not a mystery to them. Women know what they want and they will tell you if they believe your interests are genuine and well-intentioned.
3. Talk less, listen more. Ask for the thoughts, opinions and suggestions of the women on your team. You may be surprised that they already have the answer you’ve been looking for.
4. Walk a day in their shoes. High heels and stockings are optional! Recognize and appreciate the multiple roles and responsibilities that women juggle every day and
