Do it yourself Television Advertising-7 Tips for New TV Advertisers
Call up those business owners and ask them the same questions. You’ll be surprised at how willing they’ll be in sharing their successes with you. This is incredibly valuable market research that didn’t cost you a dime in real dollars.
Tip #2 Pre-Plan your television advertising campaign.
This tip will save you time and money. Take time to analyze your marketplace and develop your unique benefit statement. Some people call this the USP, or unique selling proposition. Simply put, it’s a statement that tells prospective customers why they should do business with you over your competitors. Next, pre plan your creative. You’ll want two types; a.) Market Awareness with a call to action and b.) Promotional or Sale with a call to action. Now, pre plan your schedule to roll-out your creative. Do you want to air your market awareness add 12 months of
