Do it yourself Television Advertising-7 Tips for New TV Advertisers
of like painting by numbers, everything is pretty well defined. Note: Before you leave the edit session, have them email you a copy of your TV commercial. You can use this file format on your website, add it to YOUTUBE or add to your email newsletter you send to customers and prospects. You’ll also want to have them burn a DVD of your commercial to take with you.
Tip #6 Buying TV airtime.
You’re in the drivers seat. You might be thinking to yourself, “what do I know about buying TV airtime”. I’ll give you some help so you’ll appear like a pro. Your greatest negotiating advantages are three fold. One, you are a new business with new TV ad money to spend. Two, each station knows that there are four other stations in the market that you could spend 100% of your money on. Three, you have insider TV buying knowledge from a 25 year television
