Do it yourself Television Advertising-7 Tips for New TV Advertisers
advertising veteran (me). Trust me, having worked inside television stations selling airtime, some of the best deals were had by business owners who knew nothing about buying TV airtime. Here’s what the TV reps. don’t want you to know: a.) They’ll take less for ads that air in January, February, March, July, August and December 15Th through the 31st. b.) They’ll take less for ads that run in the first week of the month. c.) There’s a Federal law that forces every TV station in America to keep a file of the lowest rates they’ve charged for their airtime, by program. Further, the law states that ANYONE-that means you- can view this file with 72 hours notice. This is enforced 45 days prior to political elections. Buying more commercials on lower rated shows is better than buying fewer on higher rated shows. You want consistent exposure month in and month out.
