Do you Have to be Aggressive to Make Sales?
Do you Have to be Aggressive to Make Sales?
We could say that Unlock The Game™ actually takes the “middle ground” between passive and aggressive by being authentically unassuming, yet effective – and that this is the most stress-free and effective way to sell.
What do I mean?
I mean that you have to shift away from assuming that every prospect is a fit for your solution.
It’s sort of like the legal concept of “being innocent until proven guilty.”
We can’t afford to make any assumptions about “fit” until our conversation with the prospect indicates that we’ve mutually arrived at that conclusion.
The aggressiveness that turns off prospects sets in when you assume, every time you pick up the phone, that you have a solution for them.
Your tone of voice and language gives them that message long
