Don’t Hide the Purpose for the Call
Don’t Hide the Purpose for the Call
The caller greeted me with,
“Mr. Soba-E-zack?”
ME: “It’s pronounced Sub-check. What do you need?”
“Oh, uh, sorry. I’m Pat Jones with Trojan Golf. You’re still a golfer, aren’t you?”
(I’ll normally listen to ANYTHING golf-related, even if it is a telemarketer reading from a script, as this person was. At least their target marketing was good.)
ME: “Yeah, I golf quite a bit.”
“Well, good news! As an avid golf fanatic, you’ve been selected to try out our new titanium irons. We’re looking for feedback from golfers on these revolutionary new irons. These new irons …”
ME: “Stop. I know the routine. You send out the clubs, and then I get an invoice after a trial period. You’re not looking for feedback on your clubs–this is how you sell them, right?”
“Uh, sure we offer the
