Don’t Hide the Purpose for the Call
of irons that have been designed to help high handicappers eliminate hooks and slices, and help better golfers shave those last few strokes off their scores. You still golf, right?
Great! Because we don’t spend millions on advertising, and market these directly to golfers on a free trial, no-risk basis, we’re able to give wholesale prices for custom-fitted clubs as good as what the pros use. I’d simply like to ask a few questions about your game, and your satisfaction with the equipment you use to see if you’d like more information on these clubs.”
Granted, that might seem a bit long when you read it on a computer screen. But, delivered in a conversational way, to the right audience, (as all openings should be anyway) most people would be at least interested enough to continue, and not be skeptical about the call. With well-planned and executed questions
