DYO Chameleon

CHAMELEON 31 ” Epica 2000, Finalist Name of Product: DYO Title of Commercial: Chameleon Length: 31″ Country in which broadcasted: Turkey Language: Turkish First Air Date: 30 th, May, 2000 Agency: Cenajans Grey Advertising Inc. / Istanbul Production Co.: Ron Bareham Prod. / London Music Co.: Steve Parsons / London Animation Co.: Aldis Animation Co. / London Creative Director: Feryal Pere Art Director: Cengiz Basar Illustrator: Aylin Basar Producer: Ron Bareham Director: George Alexander English Translation of Script: DYO provides so many color choices that cannot be copied by anyone else. Nobody can compete with DYO. DYO: The color of the world. Strategy: Because DYO is the quality products producer of its sector, our target is to reposition the brand as “The biggest color provider “of the country. For this reason, we didn’t need to focus on the product quality. There was a clear and strong selling idea: “The biggest color provider: DYO ”
Video Rating: 5 / 5