Every Brand Needs a Message and a Messenger
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Every Brand Needs a Message and a Messenger
I don’t drink, although after a hard day it seems like it might be worth starting, but since I can’t stand the taste of the stuff, I generally just settle for drowning my troubles in a stiff diet soda. However if I were going to take up the evil spirits, I would start with Reyka Vodka, not because it’s better or worse than any other vodka, but because they have an extraordinary marketing campaign and an equally clever integrated website (http://www.reykavodka.com) with an enchanting if somewhat bizarre Icelandic spokeswoman. The video commercials for the campaign drew 20,000 views in the first three weeks after being posted on YouTube.
These Web-video commercials combine distinctive visuals with an eccentric brand spokesperson, and a series of hysterically funny scripts; granted they’re not for everyone, but if you like your marketing
