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clever, funny, stylish, and effective, then there is a lot to learn from this campaign.
Lesson Number One: Different Is Good
On the Web different is not only good, it’s a necessity. There is no point in spending your hard earned money on advertising if you’re just going to say the same thing everybody else is saying. And if you absolutely, positively can’t come up with anything different to say, then you better find a different way to say it. Whether it’s what you say, or how you say it, different is the key to making an impact on the Web.
And don’t forget the advice of the big time Hollywood producers, “you’ve got to be different, but the same.” Make your video commercials familiar enough to be acceptable, but different enough to stand out. To paraphrase television producer/director Gary Marshall, “it’s great to be
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