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cannot present multiple personalities or people will just ignore you.
And just because a big company’s sales go up doesn’t mean they’re doing the right thing. So if you want to emulate somebody, don’t follow the trends of the biggest spenders, they’re in a whole different league were money trumps everything, and success can be bought. If you’re a relatively small firm, you’ve got to be better; you’ve got to be clever and creative. Reyka Vodka doesn’t have the budget of their big competitors, but their marketing and video-based Web campaign is as good as it gets.
Lesson Number Three: Words Have Meaning
I often compare commercials to mini-movies and there is a lot that can be learned from knowing how to construct and tell a good marketing story. Often one of the least appreciated elements of storytelling is dialogue. This
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