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is due to the movie industry’s notion of ‘show’em, don’t tell’em.’ In the movie business this is good advice; it may even be good advice in the business of making commercials, but if you’re a smaller company with a limited budget, ‘showing’ can break the bank.
With the cost of location shooting, multiple sets and actors, and expensive exotic props and setups, cost can escalate fast. That puts a premium on keeping things simple. That said, if you’re going with the “talking head” style presentation make sure that the talking head reaches out and grabs your audience.
The Reyka commercials are an example of a talking head that is presented with flair and personality; and if you really want to see something that will knock you off your chair, check out the Wayspa.com commercials (http://www.youtube.com/watch?v=4WQuMmw-TAc); be warned that many
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