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will be offended but I guarantee you won’t forget them.
A great script delivered by a professional actor has more impact and cost less than any other video presentation method. Well-written dialogue captures attention; sets tone and mood; expands your audience’s knowledge of your product or service; presents a distinct personality with nuance and subtext; connects and motivates; and plays upon some area of inner prospect dissatisfaction.
Lesson Number Four: You Are, How You Say It
No body wants to watch a movie, television show or commercial with dialogue written the way real people talk. If you’ve ever sat in an over-crowded restaurant and listened to the conversation of the people at the table next to you, you understand what I am saying.
Real conversations are messy, people interrupt one another,
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