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Relatable
Someone has to deliver your dialogue, whether by an on-screen actor or an off-screen voice-over. The more you can humanize your messenger, the more your audience will relate to him or her. We’ve all met guys like the caveman in the Geico commercials, but it’s pretty difficult to relate to the Esurance cartoon superhero that sells insurance. The Reyka Vodka lady is offbeat and funny while the characters in the Wayspa.com web-commercials are all like the guys you knew in high school. All these characters are exceedingly human all delivering simple concise ideas in clever, entertaining, and memorable messages. Keep the message simple and the messenger relatable.
Conclusion
Sometimes the hardest thing to be is simple. In the movie business there is something called a ‘high concept’ a one-line description that
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