Experiencing World Class Service Excellence
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forgot her wallet, and how she had been telling the tale to everyone she met. ‘But what I don’t understand,’ he said, ‘is how you can afford to do it. Aren’t you afraid cashiers will use poor judgement and you’ll lose money?’
Stew responded, ‘How can we afford not to do it?’ Ninety nine percent of people in our store at any given moment are repeat customers. They’re back because we satisfied them the last time they shopped with us. Our attitude is that everybody’s honest If we occasionally run into someone who isn’t, we just take it on the chin. But the important point is that 999 out of 1000 customers are honest. We simply refuse to let one dishonest customer determine how we are going to treat the other 999.
Source: American Management Review
Elizabethtown Water
Format of Visit
Talks
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