Experiencing World Class Service Excellence

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Sky, Argos, Legal & General, Nationwide, Alliance & Leicester and Bristol Airport.

The Main Objective

The hypothesis is that a reputation for Service Excellence is the outcome of how companies align their strategic focus, key processes and people in effectively delivering their customer proposition.

Programme of Experiences

Monday Stew Leonard’s Elizabethtown Water

Tuesday Ritz-Carlton FedEx Hub Night Visit

Wednesday FedEx Express

Thursday USAA Nordstrom Sewell Village Cadillac

Friday Southwest Airlines

Making Sense of It All

The concept of  ‘a line of sight’ through a company’s activities has been chosen to both analyse the experiences and to help surface any alignment gaps there might be (see below).

In true marketing fashion the start point should be with the customer. In narrative

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