Experiencing World Class Service Excellence

Published October 6, 2010 | By Bman

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Wildey Planning Manage
Joe Bruha VP Brand Management
Beverly McClure Customer Relationship Management NE Region
Location: Corporate HQ San Antonio
Context
Founded by Army Major William Garrison in 1922
USAA (United Services Automobile Association) serves present and former members of the US military and their families
One of America’s leading insurance & financial services companies; 4.7m customers, 23,500 employees, assets .4bn
President & CEO the most decorated combat veteran to lead USAA. Board chairman retired US Air Force four-star general and former vice president of the US Joint Chiefs of Staff
Essentially a direct operation with most business done by phone, mail & web site
Strapline ‘We know what it means to serve’
Largest mail order company in US and third largest in world

Business Model

The mission of the association is to

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Posted in Script Sales | Tagged CLASS, Excellence, Experiencing, Service, World