Experiencing World Class Service Excellence
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days of 11 September they had transferred the Staff profit Sharing Fund to a trust account so the funds would be there to distribute
Faced years of legal battles and obstruction from established players and vested interests
Have a history of moving quickly if a new business expansion opportunity occurs e.g. failure of a competitor, gate availability at a desirable airport – based on scenario planning
Stock Exchange ticker symbol is LUV
Marketed itself as the LUV airline
33000 employees; 84% unionised
Strongly associated with the personality of Herb Kelleher who is frequently quoted around the company – he once settled a major legal dispute by arm wrestling – and lost!
Described by Tom Peters as ‘Air Travel’s Greatest Show on Earth’
Business Model
Low cost domestic airline
– fly 737s only – 15 minute scheduled turn rounds- no seat
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