Experiencing World Class Service Excellence

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front and listened as personal tributes to the Southwest Airlines family, spirit and community came from young and old, coloured and white and male and female. Individuals stood up and personally recounted why they were proud to be part of the Southwest family to the accompaniment of cheers, whistles and clapping.

Such was the infectious nature of the enthusiasm that we responded by doing a tour of the room ‘high fiving’ with as many of the people as we could.

This personal story telling and spiritual commitment seems to be a feature of the company. It happened again when we sat down with the training team as a relatively new recruit recounted how she had been made redundant from her last three jobs and had been expecting the same again given the difficulties in the airline industry as a whole. So far, SWA have laid off no staff.

Summarising the