Flair Phenomenon
not encourage them to make a purchase.
The same goes with video. A video should compliment the site by adding an engaging and multidimensional aspect to an otherwise one dimensional website. The video should set off buying triggers in the prospect and create positive emotions. The video should be fun and informative. It should be easy on the ears and the eyes. Videos that are hard to see, hear or understand will only defeat the purpose of increasing conversions. In many cases you’re better off not putting up a video at all if the quality is poor.
But there is a light at the end of the tunnel! You do not have to be a professional broadcaster with a state of the art recording studio or millionaire budget to create effective flair that captivates and engages your audience. As a matter of fact there are lots of effective shortcuts that can drastically improve the
