Flair Phenomenon
of continuous media. For example, if you are recording a 15 minute presentation of yourself on camera reading a sales script, the viewer may begin to loose interest after a few minutes. Adding simple accents can solve this challenge.
You may consider switching to a new camera angle once in a while or cutting to a zoomed in version of the same angle. Another effective video accent is cutting to a black and white video clip that coincides with the story line. For example, if you mention in your video that you enjoy playing basketball, that would be a great spot to insert a few seconds of you shooting a basket in black and white. These small accents go a long way to keep the viewer engaged.
With audio only this is a bit harder to do but you can still get the same effect by using sound effects. So if I was only using an MP3 audio as my sales presentation and there was
