Free Insurance Leads Can Cost you a Bundle
Free Insurance Leads Can Cost you a Bundle
Back in the 1970s when I first got into the insurance business, the natural order of things was to get your insurance license and go to work for a general agent. The GA’s job, in exchange for a cut of your commissions, was to give you products, a selling system, motivation, and free insurance leads.
Today the model is different. You get your license and automatically become a general agent earning full street-level commissions. You then partner with an insurance marketing organization for product representation, selling systems, and (the number one reason agents choose a particular marketing organization) free insurance leads.
But if a handful of free insurance leads is all your new partner has to offer, how much are they really costing you?
If you are a career conscious agent, you will look beyond the
