Free Insurance Leads Can Cost you a Bundle
immediate gratification and false hopes of free insurance leads. You will understand the gimmick of a prize inside the Cracker Jack box. You will focus on the greater need for effective, ongoing prospecting systems, progressive selling systems, motivational and educational coaching, and cutting-edge products, long after your free insurance leads have evaporated.
Here are the five most important questions to ask an insurance marketing organization before hitching your career to their carriers:
1. How long have you been in business?
Many newcomers to the FMO, IMO, NMO arena lack seasoning. Many hope to test their leads and selling systems on inexperienced agents. A track record of 10 to 20 years is good, 30 to 40 years even better.
2. Which carriers do you represent and how do they rate with the rest of
