Freight Broker Industry Training Guide

Published October 10, 2010 | By Bman

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out of this area, it will be easy to sell. Also, if you try to book a truck on a load going to South Florida, they will request that you pay them deadhead miles back to Atlanta or close to there.
Northeast – This area, in my opinion, is trouble because there are so many trucks there and not enough freight. The same thing happens with the underbidding of each other. Also, even if you have freight there, the customers will not pay enough to broker it out. They know the situation and cut rates accordingly.
South Texas – The same situation applies as the above areas.
Upper Midwest (Utah, Montana, Idaho, Wyoming, and similar States) – These areas have a lack of industry besides cropland goods. Unless you have established contacts in this area, I suggest staying away. It is hard to find a truck going to these areas.

9. Building a Customer Base

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