Freight Broker Industry Training Guide

Published October 10, 2010 | By Bman

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Logistics. I would like to get set up with your company to help move your freight. We are a logistics company that has been in business for (x) amount of years. I would appreciate the opportunity to rate your lanes, and see if we could lower your shipping costs.”
You WILL get shot down. In my years, I have never had anyone be rude. So don’t be scared of cold calling. They do need help moving their freight. You just have to strike a chord with them at the right time. Never throw away a number. Call them back in a month. They might have just had a load dropped by a carrier, and need help.
The industry has evolved from what it used to be. Customers were gained by visiting the business in person and landing an account. This still happens but in a lower number of instances. It is wise to still do this especially to keep the customer and build a relationship.

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